By posting news or articles about you and your business in Google News or any other search engines, you stand a fairly good chance of generating traffic to your site. The more people see you and read about you, the more chances that a percentage of that number will gravitate to you. The more people read about you, the higher the number of visits you will have. Besides, just being in Google News is a really big deal, and people know that if you are in Google News, you are worth the space they give you. It means you are a force to be reckoned with. You are upcoming.Because a press release can be sent out in the form of a news article rather than a paid advertisement or review, the cost for advertising done through a press release is often very low, if not completely free.If your press release becomes popular, then the results could also lead to other websites linking to your site. Your press release would then have also succeeded in creating the much envied “linkbait”.Many services online, such as “12 Press Release” , “World Press Release” or “Free Press Release” will publish your press release totally free – therefore continuing the idea that you can get a great amount of exposure with little or no investment apart from your input.But don’t be fooled, press releases do take time, and perhaps practice as well. First of all, you need a concise and catchy headline.Whether it’s an intriguing question or an interesting statistic, you need something in your headline that will catch the eyes of both the web journalists and the web readers alike.Once you have written a good press release, go ahead and send it out to as many of the best press release websites and companies and see how much traffic you can gain for free!In addition to submitting your press release to print and television media, you should take advantage of the press release sites that the web has to offer, both free and paid are available. There are many free press release websites for you to take advantage of. They create free backlinks to your website which helps with search engine optimization (SEO). Just make sure you follow each site’s guidelines for submission carefully, or else your press release will be rejected by the editor.The press release that gets published on one of the media outlets will have your website link provided within it. Those who have reviewed your release and want more information will click through the link or check out the website. Once the optimized press release is distributed, it gets picked up on various sites and channels including news search engines such as Google news and Yahoo! news. Every time another website picks up the press release, it reproduces the release along with all of your keywords and links. This has the effect of generating widespread backlinks (links back to your site).Press releases are one of the most powerful publicity tools available today for all business owners. Use it to your advantage and join all the other successful internet marketers who have use press releases many times in the past with very positive results.

By : Vick – http://www.tipscollections.com

Get Free Traffic From Press Releases

Press Releases have continued to be an important tool for businesses, non-profit organizations, governmental agencies, and social activist groups across the web. Few pre-internet communication forms have translated so easily to web publications. It is easy to add a press release to your web site or blog. You can even post them in forums across the web to drum up discussion on the topic. A press release should announce something of value, be it an event, a new release, a change, a promotion, or whatever it is, you should be sure it is well written, interesting, and reaches your target audience.

The goal of the press release is typically publicity.

The strange thing about press releases is that few people actually release them to the press. In cases of large corporations, governmental agencies, or large NGO’s there is generally little coverage of the press releases in main stream media. For your press release to be effective, you should make sure you send it to the appropriate newspaper reporters, editors, magazine reporters, bloggers, and other writers for publication with widespread audience. This could mean finding the email of the small business editor of your local newspaper, or of all newspaper reporters covering this beat in the country. It mostly depends on your client, or if you are doing it yourself, your audience. However, if you fail to submit the press release to the various people that cover this news, it will be just another post on the internet. It is doubtful those same reporters will seek out your press release unbidden.

If you are working regularly with press releases, it will them be necessary to create custom mailing lists for their distribution. If you have multiple clients, some of the contacts may overlap, but many will be distinct only to the individual campaign involved. So you will have to create a custom list of reporters, editors, web masters, and bloggers before you send out the press release, otherwise you will have to do it from scratch every time. If you build these mailing lists while browsing the web and doing other work, over time you can create lists of hundreds of good sources who work in the field and can republish the details of your press release in their newspaper, magazine, or blogs.

If you are really seeking publicity for a client or web site, you can also submit your press releases to TV news outlets and look to promote a reference in a specialized report, or market analysis. This usually works well for new gadgets and software releases, but it depends on the weight of the information and product involved. Another way is to have your press release read, video taped, and then posted to a video hosting site such as YouTube or others. The budget of the account involved will determine whether it is a highly produced script or a guerilla marketing campaign. These are just some of the things to consider when writing a press release, most important to remember is networking.

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This is one of the most frequently asked questions I get from clients. It isn’t that one is better than the other. Both have their purpose. However, the purpose for each is far different and you should not get article marketing confused with press releases.
Of course good copywriting is essential to both a press release and article marketing. And both are optimized to contain your keywords for seo purposes. But the relationship between article marketing and press releases ends there.Article Marketing is the distribution of well-written, informative articles to article directories in the hopes that they will get syndicated by or reprinted on other websites and blogs. Article marketing helps with link popularity for this reason.
Article Marketing helps with branding you as an expert in your field and can drive traffic directly to your website if readers like the article.Press Releases are written to announce a newsworthy event. They are distributed to news websites, news agencies, news blogs, newsletters, etc. They are not the same as an article.
Most press releases I see submitted aren’t newsworthy at all however. People are using press release distribution to send out articles. They have article marketing and press releases all mixed up.
I read press releases that sound like sales letters all the time. Pure self-promotion is not a press release at all. It’s a sales letter sent out through a press release distribution center.
People who see these know the difference. News agencies who could be printing or redistributing your press release to a wider audience can see the difference at a glance.
If you do not know how to write news, you do not know how to write a press release. Unfortunately, many of the people on the web who offer to write press releases for money don’t really know how to write press releases either. They know you don’t know the difference between a press release and an article or sales letter either, so they get away with charging money for the service.
Go to any press release website. read the press releases. You’ll see more than 50% are self-promotion or just articles. If it doesn’t read like something you would read in a newspaper, it isn’t a press release.
You can do a press release in the first person or from the company perspective, but you have to be announcing something that is newsworthy. Something new happening. Something that people will want to know about. A merger, an acquisition, a partnership, a new website launched, (Can only be done once!), a new blog launched, are all things that can be newsworthy and must be presented as a news item, not as a “Come Visit MY Website Please!” article.
Press releases do even better if written as a reporter would write about your announcement. The Reporter, (press release writer), can even interview you and others at your company for quotes to use in the press release.
People are hungry for news. A press release should only be distributed if there is news to announce. Yes you want to optimize your press release for the search engines but SEO is not the number one purpose for distributing a press release.
Announcing something newsworthy is the first reason. You only optimize it because it is being distributed on the web and that is the secondary purpose for the press release, not the first.
If you want good results for the money you spend on a press release, do them sparingly and only when you have something newsworthy to announce. You’ll get more bang for your buck, more traffic, more people reading about you, and you’ll make back your investment every time.