Variable data printing is also called “one to one marketing” or “personalization” . Variable data printing is where either text, images or both change from impression to impression off the press. So the first one will say Dear Buzz and the very next impression could say Dear Jane. The picture on mine could be of [...]
How quick can I get it? The answer is changing all the time. It also depends on what you need printed and what printing company you are talking with. I will attempt to give you some guidelines although there are exceptions to every rule. First of all, let’s take a print job that just needs [...]
Today, due to the declining economic situation in the world, cheap or inexpensive is one of the most common catchwords. If you’re involved in the direct mailing business for marketing, you probably will look for inexpensive postcard printing with the intention to save more funds for your business campaigns. Really, the direct mailing promotions budget [...]
Getting married is a serious decision that a couple has to make. It signifies not only a change of status, but also a change of lifestyle. Men and women who are getting married traditionally celebrate this lifestyle change by holding a last hurrah to being single and free by having a hen party or a [...]
This article could also be called digital printing or offset printing. Photocopy is an old term that primarily describes black on white copy work. The business has evolved into color as well. The digital printing is mostly done through copier machines on the low end and digital presses on the high end. The term printing [...]
When you are under a lot of pressure, and you have a tight deadline, you want to know everything that is going on with your print job. You want to know when it will be ready, and you want to make sure that it will get to its final destination on time, and in perfect [...]
Printing your ad on any surface – paper, fabric, ceramic, wood, metal, and any other surface – is simple and affordable. With the FLEXO Press technology we have, it’s become more practical and a better way of marketing if you provide your target clients with marketing guarantee printed efficiently. From label printing, sticker printing and [...]